Shop Smarter in Amsterdam.

Discover 70+ Stores in One Smart Walking Route.

Your personal AI Shopping Route guides you to the best physical boutiques in Amsterdam, including Tax Free shopping.

Tax Free available 70+ verified stores
AI Shopping Route online Welcome! Your personal route is ready 🛍️ 09:41 Show me the route! 09:42 Here are 5 boutiques near De 9 Straatjes. Walk time: 12 min 🚶 09:42 📍 View Route Map Tap to open 09:43 Can I get Tax Free? 💰 09:43 Yes! 3 of these stores offer Tax Free ✅ 09:43
De 9 Straatjes Kalverstraat Leidsestraat Dam Square Museum Quarter P.C. Hooftstraat Jordaan Haarlemmerdijk Utrechtsestraat De 9 Straatjes Kalverstraat Leidsestraat Dam Square Museum Quarter P.C. Hooftstraat Jordaan Haarlemmerdijk Utrechtsestraat

The smartest way to shop in Amsterdam.

  • No endless searching for stores
  • Everything within walking distance
  • Only selected physical boutiques
  • Tax Free at participating stores

The fastest way to experience the best shopping in Amsterdam.

Simple. Smart. Efficient.

Amsterdam’s best kept shopping secrets
70+
Verified stores
100%
Free for EPAY customers

Your route in 4 steps.

1

Start Your Route

Open the AI Shopping Route and start exploring Amsterdam’s best shopping areas at your own pace.
2

Get Store Recommendations

Receive curated suggestions based on where you are and what you like. No generic lists, only boutiques worth visiting.
3

Walk and Discover

Follow the route to nearby boutiques. Everything is a short walk away, winding through canals and side streets.
4

Enjoy Tax Free Shopping

Ask for Tax Free at participating stores. International visitors receive their refund before departure.

Best shopping areas in Amsterdam.

From the charming Nine Streets to the luxury boutiques of P.C. Hooftstraat, all connected in one smart route.

De 9 Straatjes

250+ boutiques and vintage shops

Dam Square and Kalverstraat

Amsterdam’s shopping heartbeat

Museum Quarter

Luxury brands and designer labels

Amsterdam’s First AI Shopping Route

Where heritage meets innovation

Join the AI Shopping Route.

SeeRetailers × Shop ‘n Walk

An exclusive partnership bringing Amsterdam’s best stores together in one smart route.

Founding Stores Program — Phase 1

  • Free during launch phase
  • EPAY TAXFREE mandatory
  • 2 photos + 5 line description
  • Physical retail stores only
Register Your Store ›

Connect. Bond. Innovate.

SeeRetailers is an organization of driven, experienced entrepreneurs from the retail, finance, and innovation sectors. We build sustainable, strategic partnerships while keeping our network of more than 2,000 retailers informed about the latest market developments.

Together with Shop ‘n Walk, SeeRetailers introduces the AI Shopping Routes, an innovative way to guide shoppers and international visitors through retail areas. Amsterdam is the first city where these routes go live.

Through our Tax Free service, we provide valuable data and insights into tourist flows within the retail sector. The better you understand your customers, the more precisely you can act on opportunities.

Our mission is to provide retailers with real added value through a personal, case driven approach.
2,000+
Retailers in our network
70+
Verified stores on route
#1
First city: Amsterdam
2026
Launch year

Get in touch.

Want to join the AI Shopping Route or learn more about SeeRetailers? We would love to hear from you.

support@seeretailers.com