We Bring International Shoppers to Your Store and Handle Tax Free for Free.
Trusted by 2,000+ stores across the Benelux
Available at all major airports including Schiphol
The smartest way to shop in Amsterdam.
- More traffic → via AI shopping route
- More revenue → Tax Free shoppers spend significantly more than regular shoppers
- Zero hassle → we take care of everything (EPAY backend)
- Extra commission → 20% model
Already working with another tax free provider?
Switching is fast, simple, and no downtime and fully handled by our team.
Simple. Smart. Efficient.
Join the AI Shopping Route.
SeeRetailers × Shop ’n Walk
An exclusive partnership bringing Amsterdam’s best stores together in one smart route.
Founding Stores Program — Phase 1
- Connect your store (free setup)
- We handle tax free digitally and EPAY TAXFREE is mandatory.
- Tourists are guided to your store and claim refunds
Your route in 5 steps.
Begin Your Journey
Your experience starts as soon as you receive your personal AI Shopping Route link.
Personalize Your Experience
Enter your name, select your language, and share your interests.
Your Curated Route
Our AI crafts a tailored shopping route, featuring boutiques that match your style.
Discover the City
Stroll through Amsterdam and explore carefully selected stores along the way.
Enjoy Tax Free Shopping
Shop Tax Free at participating boutiques and claim your refund before departure.
Best shopping areas in Amsterdam.
From the charming Nine Streets to the luxury boutiques of P.C. Hooftstraat, all connected in one smart route.
De 9 Straatjes
250+ boutiques and vintage shops
Dam Square and Kalverstraat
Amsterdam’s shopping heartbeat
Museum Quarter
Luxury brands and designer labels
Amsterdam’s First AI Shopping Route
Where heritage meets innovation
Connect. Bond. Innovate.
SeeRetailers is an organization of driven, experienced entrepreneurs from the retail, finance, and innovation sectors. We build sustainable, strategic partnerships while keeping our network of more than 2,000 retailers informed about the latest market developments.
Together with Shop ’n Walk, SeeRetailers introduces the AI Shopping Routes, an innovative way to guide shoppers and international visitors through retail areas. Amsterdam is the first city where these routes go live.
Through our Tax Free service, we provide valuable data and insights into tourist flows within the retail sector. The better you understand your customers, the more precisely you can act on opportunities.
Our mission is to provide retailers with real added value through a personal, case driven approach.
Frequently Asked Questions
AI shopping routes are personalized walking routes that guide international visitors to the best boutiques in Amsterdam. Using artificial intelligence, each route is tailored to the shopper’s preferences, language, and interests, creating a smart retail experience.
Participating stores on the AI Shopping Route offer Tax Free shopping through EPAY TAXFREE. International visitors shop at boutiques along the route and claim their tax refund digitally before departure at Schiphol and other major airports.
Retailers on the AI Shopping Route receive more foot traffic from international shoppers who spend significantly more than regular customers. There are no setup costs, no monthly fees, and our team handles everything including the Tax Free backend.
Amsterdam is the first city where AI Shopping Routes go live in 2026. Expansion to other cities in the Netherlands is planned for 2027.
Joining the Founding Stores Program is completely free. No setup costs, no monthly fees. The only requirement is that your store uses EPAY TAXFREE for tax free processing.
Join the AI Shopping Route.
Curious how the AI Shopping Route can help grow your business? Leave your details and we’ll get in touch.